Paway
UX Design App Project
This User Experience project started with one question: How can we improve pets’ quality of life when being transported with their owners? It is known that many people in big cities don't own a car and therefore rely on public transportation or taxis to transport their pets with them. It was also discovered during this research that people living in cities like London and NYC are more likely to carry their pets with them.
Paway
UX Design App Project
Paway
UX Design App Project
This User Experience project started with one question: How can we improve pets’ quality of life when being transported with their owners? It is known that many people in big cities don't own a car and therefore rely on public transportation or taxis to transport their pets with them. It was also discovered during this research that people living in cities like London and NYC are more likely to carry their pets with them.
This User Experience project started with one question: How can we improve pets’ quality of life when being transported with their owners? It is known that many people in big cities don't own a car and therefore rely on public transportation or taxis to transport their pets with them. It was also discovered during this research that people living in cities like London and NYC are more likely to carry their pets with them.
What I do
Product Audit
An evaluation of a product or service experience encompasses of analysis of design, functionality, accessibility, user interactions, among other steps to identify strengths, weaknesses, and areas for improvement.
UX Workshops
A collaborative session where teams come together to ideate, strategise, and problem-solve, fostering a shared understanding of user experience goals and facilitating creative solutions through various UX methodologies.
How it works
In my approach to conducting a UX audit that predicts product failure, I follow a meticulous step-by-step guide.
The first phase involves conducting rigorous usability tests, aligning business objectives with user needs, ensuring compliance with UX Psychology, and scrutinising UI for brand alignment. Additionally, I analyse data, perform competitor analysis, and run accessibility reviews.
The second phase focuses on running a Discovery phase to test problem hypotheses and presenting findings to stakeholders.
The third phase incorporates a UX Workshop, where we map customer journeys, define problem statements, conduct card sorting, and refine architectures.
The process concludes with an easy-to-read report, findings and recommendations, all seamlessly integrated into a Miro board for efficient delivery. The best part? Witnessing products resurface, thanks to a well-crafted and effective process. What's your approach to understanding products?
Problems I solve
Understanding High Churn
By uncovering and resolving pain points, optimising features, and enhancing user satisfaction, the audit aims to create a compelling and valuable product, reducing churn and retaining users.
Improving Low Conversion
A product audit identifies and addresses barriers in user experience, enhancing elements that lead to increased conversions and improved overall product performance.
Negative online reviews
A product audit addresses issues highlighted in negative online reviews, aiming to improve user satisfaction, enhance features, and ultimately foster positive experiences for better reviews.
Why having High Bounce Rates
A product audit analyses and improves user engagement, website content, and overall experience to reduce high bounce rates, encouraging visitors to stay and explore.
Declining in User Engagement
It investigates and revitalises user interactions and marketing strategy, aiming to reverse declining engagement by enhancing user experience and encouraging sustained interaction.
© 2024 by Natalia Torres