Paway
UX Design App Project
This User Experience project started with one question: How can we improve pets’ quality of life when being transported with their owners? It is known that many people in big cities don't own a car and therefore rely on public transportation or taxis to transport their pets with them. It was also discovered during this research that people living in cities like London and NYC are more likely to carry their pets with them.
Paway
UX Design App Project


Paway
UX Design App Project
This User Experience project started with one question: How can we improve pets’ quality of life when being transported with their owners? It is known that many people in big cities don't own a car and therefore rely on public transportation or taxis to transport their pets with them. It was also discovered during this research that people living in cities like London and NYC are more likely to carry their pets with them.

This User Experience project started with one question: How can we improve pets’ quality of life when being transported with their owners? It is known that many people in big cities don't own a car and therefore rely on public transportation or taxis to transport their pets with them. It was also discovered during this research that people living in cities like London and NYC are more likely to carry their pets with them.
Hi, I'm a User Experience and Research Lead
I help businesses develop and grow revenue by understanding people through research and strategy.






Introduction

Natália Tôrres
Strategic User Experience and Research Lead
I’m an experienced UX and Research Lead with nearly 15 years in design, enterprise IT, government digital transformation, and product strategy. Led UCD for CivTech 9.8 challenge for the Scottish Government, driving UX innovation. Skilled in mentoring teams, leading high-impact research, and influencing leadership through insights. Looking for a role where I can drive strategic research, shape user-centric experiences, and create business impact in a dynamic environment.
About me
@natalia-mtorres
Skills
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UX for Business Growth – I use UX research as a strategic tool to guide product direction, market expansion, and competitive positioning.
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Global Research & Market Strategy – I drive research at a global scale, helping businesses adapt to diverse markets and user needs.
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Executive-Level Influence – I work closely with C-suite, product leaders, and stakeholders, ensuring research translates into actionable business strategies.
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Beyond Traditional Research – I combine user insights, market trends, and business intelligence to help companies make data-backed decisions.
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Innovation & Product Development – I collaborate with teams to turn insights into real-world product innovations that drive impact.​
© 2025 by Natalia Torres