Paway
UX Design App Project
This User Experience project started with one question: How can we improve pets’ quality of life when being transported with their owners? It is known that many people in big cities don't own a car and therefore rely on public transportation or taxis to transport their pets with them. It was also discovered during this research that people living in cities like London and NYC are more likely to carry their pets with them.
Paway
UX Design App Project
Paway
UX Design App Project
This User Experience project started with one question: How can we improve pets’ quality of life when being transported with their owners? It is known that many people in big cities don't own a car and therefore rely on public transportation or taxis to transport their pets with them. It was also discovered during this research that people living in cities like London and NYC are more likely to carry their pets with them.
This User Experience project started with one question: How can we improve pets’ quality of life when being transported with their owners? It is known that many people in big cities don't own a car and therefore rely on public transportation or taxis to transport their pets with them. It was also discovered during this research that people living in cities like London and NYC are more likely to carry their pets with them.
Hi, I'm a Product Lead
I help businesses develop and grow revenue by understanding people and products through research and strategy.
The Product & UX Clarity Workshop
👉 Get clarity in one day
A focused, collaborative workshop for product and UX teams who feel stuck, misaligned, or unsure what to prioritise next.
About this service:
The Product & UX Clarity Workshop is a focused, collaborative session designed to help product and design teams cut through noise, align around what matters, and move forward with confidence.
It’s a structured, research-driven approach for teams who feel stuck, unsure which features to prioritise, what users actually need, or how to align stakeholders behind one vision.
In just one day, we uncover what’s blocking progress, define priorities that matter, and give your team a shared sense of direction that lasts beyond the session.
The Workshop Framework:
The Product & UX Clarity Workshop:
A 1-day engagement designed to help your team reset, realign, and refocus on what matters most.
Built on the proven 4Cs framework:
This workshop combines strategy, UX thinking, and facilitation methods to help your team reach alignment fast.
It follows the 4Cs Framework: Collect → Choose → Create → Commit, a proven structure for collaborative decision-making:
🧭 Collect – Understand the current challenges, goals/context.
🎯 Choose – Prioritise the opportunities and problems that matter.
💡 Create – Co-design solutions or focus areas for the next months.
✅ Commit – Agree on actions, owners, and next steps.
Each engagement includes:
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Pre-workshop preparation and review of your product, challenges, and goals
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A 2.5h live workshop (online or in-person)
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A follow-up Clarity Report summarising insights, priorities, and next steps
Who is this Workshop for:
💡 1. You’re stuck in “too many priorities” mode
Your backlog is full, everyone’s busy, but nothing feels strategic.
This workshop helps you filter the noise and refocus on the few things that will actually create impact.
🧩 2. Product, UX, and leadership aren’t aligned
Teams are pulling in different directions, and decisions keep getting undone.
We create a space where everyone finally sees the big picture and agrees on what matters most.
🧠 3. You’ve lost connection to the user perspective
You may have research or not, but it’s not driving decisions. This session brings user insight back into the conversation and connects it directly to business goals.
🚀 4. You need quick focus, not another long discovery
You don’t have 6 months, you need clarity next week. This workshop is structured to give you actionable focus in a single day, with decisions your team can execute immediately.
Benefits:
Why teams love this workshop
Low Investment, High Return
This isn’t a long consulting project or a big commitment.
It’s a small, focused investment that gives you direction and confidence, often saving weeks of wasted work and budget.
Immediate
Impact
You’ll walk away with real decisions, not theory.
The session creates instant alignment, so your team can act on priorities the very next day.
No Risk,
No Commitment
The process starts with a free call, no hidden costs, no pressure. You decide if it’s a fit before you spend a single euro.
Long-Term
Value
You don’t just get a 2.5h workshop — you get preparation, facilitation, and a detailed clarity report that keeps your team focused long after the session ends.
Outcomes:
What your team will take away
Team Alignment & Focus
Your team will leave the session with a shared understanding of goals, challenges, and priorities. Instead of debating in circles, everyone aligns on what truly matters, across product, UX, and leadership, and walks away with clear ownership and focus for the next sprint or quarter.
Strategic Clarity & Direction
You’ll gain a practical roadmap grounded in evidence, not assumptions. The workshop’s structure helps your team define priorities that drive real impact, while the post-session Clarity Report captures insights, actions, and next steps your team can act on immediately.
Long-Term Momentum
Beyond the session, the value continues. The workshop creates renewed motivation, accountability, and a framework your team can reuse whenever things start to feel uncertain again, reducing wasted effort and keeping everyone moving in the same direction.
Pricing Model:
Choose the format that works for your team. Both options include pre-workshop preparation, the live 2.5h session, and a tailored post-workshop clarity report.
1
💻 Online Workshop —
€650
Best for: Remote, hybrid, or distributed teams
Includes:
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Pre-workshop alignment call and materials
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2.5h live online workshop via Zoom or Teams
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Workshop tools and templates (Miro or FigJam)
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Post-session Clarity Report summarising insights and priorities
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1 follow-up email or quick check-in for feedback
Why choose this:
Ideal if your team works remotely or needs something quick to schedule.
No travel costs, no logistics, just focus and structure from anywhere.
2
🏢 In-Person Workshop — €900 + travel costs
Best for: Teams who value face-to-face energy
Includes:
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Pre-workshop discovery call and team briefing
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On-site 2.5h workshop, customised for your environment
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Real-time facilitation, materials, and exercises
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Printed or digital Clarity Report delivered after session
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Optional debrief call for next-step planning
Why choose this:
Perfect when you want your team in one room to reconnect, reset, and make decisions together.
The in-person setting helps surface dynamics and unblock issues faster.
About
My name is Natália Tôrres
I’m a Product & UX Strategy Lead with over 15 years of experience helping teams across the UK and Europe align strategy, design, and delivery.
I’ve worked with the Scottish Government, NHS, and multiple SaaS and GovTech startups, leading discovery and strategy initiatives that turned complexity into clarity.
